Built for mortgage
AI that powers your pipeline
Third Floor’s AI runs your pipeline while you focus on closing deals—surfacing which borrowers need attention, which opportunities are heating up, and exactly what to do next.
Join the top producers at these firms who choose Third Floor
The First Mortgage CRM Powered by AI
Always-on, deeply integrated, and mortgage-native—AI designed to move deals forward, smarter and faster.
Context-Aware Communication Engine
Forget generic chatbots. Our AI knows each borrower’s history, your pipeline, and all your partner interactions. It writes messages that feel human, picks the perfect time and channel to send them, and even adjusts its tone based on how the borrower behaves. This isn’t “content AI”—this is AI that keeps relationships alive.
Self-managing pipelines
Our AI keeps constant watch over your pipeline, spotting risks and slowdowns before they turn into lost deals. It’s like having a personal operations manager who never sleeps—always monitoring, always acting.
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Tracks every borrower’s progress and milestones in real time
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Detects hidden risk signals the moment they appear
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Flags deals at risk before the borrower even notices
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Suggests the best next step or triggers automated outreach to keep things moving
Borrower Intelligence Engine
Our AI instantly summarizes each borrower using your full history with them—pulling from data in Third Floor and across all of your connected platforms. A borrower runs a refi scenario in Homebot? Third Floor’s AI copilot knows it happened and why it matters. You can even ask it questions like, “What’s the best way to reengage this borrower?” or, “Who should I call today to hit my numbers?”
Strategic Co-Pilot
Our AI runs predictive models and constantly recommends action, so you’re not just reacting—you’re steering the ship with a full view of what’s coming next.
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Highlight high-potential borrowers and untapped opportunities
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Pinpoint branches and teams ready for growth
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Offer data-driven recommendations to guide your next move
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Deliver strategic business planning and goal setting
Always-On Workflow Automation
Even when you’re off the clock, our AI keeps things rolling. A referral partner texts a lead? The AI reads the message, creates a borrower record, links it to the partner, and sets a follow-up on your calendar—instantly and automatically. It’s quietly running your day in the background so you can focus on the deals that need you.
Third Floor AI features for mortgage CRM
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Agentic AI
Specialized micro-agents execute mortgage-specific tasks with orchestrated precision, far beyond generic chatbots or voice bots.
Contextual RAG
Retrieval-Augmented Generation leverages your entire borrower history and pipeline data to deliver hyper-relevant responses.
Knowledge Graph
Unified borrower graph connects documents, communications, and milestones—eliminating data silos across the tech stack.
Predictive Workflows
AI monitors pipelines in real time, applying anomaly detection to flag risks before borrowers feel delays.
Event-Driven Automation
Referral texts, borrower updates, and LOS status changes instantly trigger intelligent workflows without manual input.
Prescriptive Analytics
Continuous modeling surfaces next actions, portfolio risks, and growth opportunities—like having analysts embedded in your CRM.
Stop Settling for AI Gimmicks
Everyone wants in on AI, but not everyone wants to actually build something new. For legacy CRMs, that means tacking on a prompt field. Upstarts chasing the AI wave often do even less: they simply whitelabel ChatGPT, train it on a handful of scripts, and call it a product—offering nothing more than a glorified query field with zero integration into pipelines or borrower data.
Third Floor's AI Architecture
Knowledge Graph
What it means: A knowledge graph organizes data into entities—borrowers, partners, loans, documents, interactions—and maps their relationships. It creates a connected view of all information, like how Google structures search data.
Why it matters: Instead of data being scattered across CRMs, LOS systems, and emails, the AI sees how people, documents, and events connect. That lets it spot patterns—like a borrower who hasn’t replied in 10 days but just opened a competitor’s email.
How it applies to Third Floor: Our AI maintains a living graph of every borrower and interaction. That’s how it answers questions like “Who’s most at risk of shopping another lender?”—by reading the network of signals around them.
