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BNTouch vs. Third Floor

There's too much at stake to trust unreliable tech

Don’t risk your commissions on a system that might not make it to the other side.

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“It breaks down constantly. As in the entire system crashes about once a quarter.” 

 

BNTouch review, Capterra, 2025

Join the top producers at these firms who choose Third Floor

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“We just lost a $7,800 commission today because we thought we were communicating with a client via text, just to find out, they were not being sent out.

If you are looking for a mortgage CRM, TRUST ME... look elsewhere!”

Why BNTouch fails loan officers

BNTouch has become a cautionary tale in mortgage tech. Just scan the reviews: constant crashes, duplicate contacts, clunky workflows, and messaging that leaves loan officers flying blind.

 

It’s rigid, unreliable, and built for a different era. If you're tired of workarounds, support dead-ends, and tools that cost you time and deals, it's time to explore BNTouch alternatives.

 

Third Floor is the modern BNTouch competitor built to replace the broken systems LOs have been forced to settle for — finally, a CRM that works the way you do.

BNTouch customers have spoken

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Breaks down constantly

The system crashes at least once a quarter, sometimes once a week, users say.
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Impossible to customize

If the rigid pipelines don't match your business, they're useless. 

Endless duplicates

Endless, identical contacts clutter the system.
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Unreliable messaging

You can't see full conversation history, so replies lack context. Who knows what your borrower is saying "yes" to. 

Why Third Floor 

If you’ve been stuck inside BNTouch, you know the pain. The system crashes regularly. You can’t customize a thing. Your contact list is a mess of duplicates. And when a borrower replies to your text, you’re left guessing what they’re saying “yes” to.

Third Floor fixes all of it.

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We built a platform that works the way loan officers do. It's fast, flexible, and built around real relationships.​ Third Floor helps you stay focused on what actually drives revenue — building relationships, closing deals, and growing your business for the long haul.

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It’s not just about better tech. It’s about better outcomes. And that starts by leaving the broken stuff behind.

Third Floor works the way you do

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Clear communication

Our messaging tools show the full conversation history so you always know what your borrower is talking about — and how to respond. Whether it’s a text, email, or automated campaign, everything stays in context.

Accurate records

Keep your records clean, accurate, and organized—no co-mingling contacts, no bloated lists. We track every opportunity, from lead to loan to lifetime value, so nothing falls through the cracks.

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Workflows built for you

Get powerful out-of-the-box automations, then tweak every detail without breaking the system or calling in a developer. From pipelines to emails to dashboards, everything flexes to fit your business — not the other way around.

BNTouch Reviews

Don’t take our word for it. Here’s what real users and insiders are saying about BNTouch — constant outages, disjointed communication, and duplicate contacts.

“Clunky. Dated. Old tech. Hard to search. No keywords. Finicky. Buggy. Overly complicated and lots of hidden info.” 
BNTouch review, Capterra
“When you call for service there is always some excuse. This goes on repeatedly.” 
BNTouch review, Capterra
“We used it for several months and my team, including myself, still found it to be not at all user-friendly or intuitive.” 
BNTouch review, Capterra
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With so much at stake, choose tech you can trust

Make the switch to Third Floor — the BNTouch alternative built for top performers.

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