Join the top producers at these firms who choose Third Floor
Whatever you do, stay away from Rad CRM.
It’s just a bloated GoHighLevel with terrible support.
GoHighLevel — One platform. Endless aliases. Zero mortgage DNA.
HighLevel didn’t build a mortgage CRM—they built a reseller gold rush. Now the market is flooded with clones. Underneath? It’s the same clunky, fragile tool, rigged for churn-and-burn marketers.
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It doesn’t matter what name it uses. It wasn’t built for you.
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Behind every "mortgage CRM" built on HighLevel is a tool designed for ad agencies. No referral partner logic. No milestone updates. No duplicate lead protection.
You’re not buying a system—you’re buying someone else’s side hustle.
Contracts Designed to Trap
HighLevel buries you in fine print. From surprise charges to impossible cancellation funnels, getting out is harder than getting in.
Updates That Break More Than They Fix
HighLevel makes constant cosmetic changes with zero warning — new releases break something that used to work just fine.
Sales Pressure That Doesn’t Quit
HighLevel users report multiple calls a day. Late-night voicemails. Aggressive upsells. Once they have your number, good luck getting any peace.
Why Third Floor
At Third Floor, we don’t white-label someone else’s tech and mark it up. We built our platform from the ground up—based on the real needs of high-performing loan officers and branch managers.
​ From day one, we handle the setup, connect your LOS, customize your workflows, and migrate your data — all included.
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No masks. No reskinning. Just a real system built for the way you work.
GoHighLevel Reviews
Confused why GHL has more TrustPilot reviews than Google or Apple? They engineered it. They don't want you to see the hundreds of negative reviews, so they buried them under thousands of support chat responses. Shady.
“The most disgustingly scammy and spammy company I've ever dealt with. HighLevel is an absolute horror show from start to finish.”
— HighLevel review, TrustPilot
“Their support team is hardly of any help and they encourage you to upgrade to their 'priority support' for an extra $300 a month.”
— HighLevel review, TrustPilot
“Servers crashed, lost $20K in contract value and a potential year-long contract. I kept getting randomly charged for no apparent reason.”
— HighLevel review, TrustPilot
“Every step of the way I felt like I was being scammed and taken advantage of.”
— HighLevel review, TrustPilot
“They said no, you signed a contract which is totally different than the ad. I feel ripped off and scammed.”
— HighLevel review, TrustPilot
“I canceled my account months ago because of spam and late-night harassment.”
— HighLevel review, TrustPilot
